101 Positive Words to Describe Your Business

One of the most important parts of a business is how you describe it. I don’t want to say that what you doing your actual business doesn’t matter, but the description is usually the first thing people see. If you have an online business most people will land on your home page or on the page with work examples. And those pages will always have a few words that describe what you do and what you stand for.

The same thing goes for marketing campaigns. Most marketing campaigns are usually composed of a few pictures or videos and some words that describe what you do.

Positive words can resonate with people, they can win people over and they can help people.

So here is a table of 101 positive words that you can use to describe your business, and after the table you will find a list with the same words but also with their meaning and an example of how you can use them in a sentence.

Table with 101 Positive Words to Describe Your Business

List with 101 Positive Words to Describe Your Business

Abundant

Meaning: Present in great quantity; more than adequate; over sufficient; well supplied.

Example: An abundant supply of toys.

Accessible

Meaning: Friendly and easy to talk to; approachable.

Example: He is more accessible than most lawyers.

Abundance

Meaning: An extremely plentiful or over sufficient quantity or supply; affluence; wealth.

Example: The enjoyment of abundance.

Adaptability

Meaning: Able to adjust oneself readily to different conditions.

Example: An adaptable person.

Addition

Meaning: The act or process of adding or uniting.

Example: This addition will surely improve my performance.

Ageless

Meaning: lasting forever; eternal; undying, never out of fashion.

Example: That look is ageless.

Allure

Meaning: To attract or tempt by something flattering or desirable, to fascinate, to charm.

Example: The allure of a vacation.

Authentic

Meaning: Representing one’s true nature or beliefs; true to oneself or to the person identified.

Example: A story told in the authentic voice of a Midwestern farmer.

Balanced

Meaning: Being in harmonious or proper arrangement or adjustment, proportion, etc.

Example: A balanced diet will do wanders for your health.

Bankable

Meaning: Certain to bring profit and success, reliable.

Example: A bankable assurance.

Beneficial

Meaning: Conferring benefit; advantageous; helpful.

Example: The beneficial effect of happiness.

Bountiful

Meaning: Abundant; ample.

Example: A bountiful supply.

Brave

Meaning: Possessing or exhibiting courage or courageous endurance.

Example: He is a very brave child.

Breakthrough

Meaning: Any significant or sudden advance, development, achievement, or increase, as in scientific knowledge or diplomacy, that removes a barrier to progress.

Example: The jet engine was a major breakthrough in air transport.

Brilliance

Meaning: Great brightness; splendor, elegance, or magnificence, excellence or distinction; conspicuous talent, mental ability, etc.

Example: The brilliance of a fine diamond.

Captivating

Meaning: To attract and hold the attention or interest of, as by beauty or excellence; enchant.

Example: Her blue eyes and red hair captivated him.

Careful

Meaning: Cautious in one’s actions.

Example: Be careful when you go hiking.

Charitable

Meaning: Generous in donations or gifts to relieve the needs of indigent, ill, or helpless persons, or of animals.

Example: A charitable man giving much money to feed the poor.

Collaborative

Meaning: Produced by or involving two or more parties working together.

Example: Collaborative research.

Commitment

Meaning: The state or quality of being dedicated to a cause, activity, etc.

Example: The company’s commitment to quality.

Community

Meaning: A social group of any size whose members reside in a specific locality, share government, and often have a common cultural and historical heritage.

Example: the community of Western Europe.

Competent

Meaning: Having suitable or sufficient skill, knowledge, experience, etc., for some purpose; properly qualified.

Example: He is perfectly competent to manage the bank branch.

Complete

Meaning: Finished; ended; concluded.

Example: A completed task.

Dear

Meaning: Beloved or loved.

Example: A dear friend.

Definitive

Meaning: Having its fixed and final form; providing a solution or final answer; satisfying all criteria.

Example: The definitive answer to a dilemma.

Desirable

Meaning: Worth having or wanting; pleasing, excellent, or fine.

Example: A desirable apartment.

Devoted

Meaning: Zealous or ardent in attachment, loyalty, or affection.

Example: A devoted friend.

Different

Meaning: Not alike in character or quality; distinct in nature; dissimilar.

Example: The two brothers are very different, although they are identical twins.

Diplomatic

Meaning: Skilled in dealing with sensitive matters or people; tactful.

Example: Diplomatic officials.

Direct

Meaning: To manage or guide by advice, helpful information, instruction, etc.

Example: He directed the company through a difficult time.

Discipline

Meaning: Activity, exercise, or a regimen that develops or improves a skill; training.

Example: A daily stint at the typewriter is excellent discipline for a writer.

Discreet

Meaning: Judicious in one’s conduct or speech, especially with regard to respecting privacy or maintaining silence about something of a delicate nature; prudent; circumspect.

Example: I entrusted him with the secret because he is very discreet.

Diverse

Meaning: Of a different kind, form, character, etc.; unlike.

Example: A wide range of diverse opinions.

Durable

Meaning: Able to resist wear, decay, etc., well; lasting; enduring.

Example: That is quite a durable table.

Educational

Meaning: Tending or intended to educate, instruct, or inform.

Example: Sn educational show on television.

Efficient

Meaning: Performing or functioning in the best possible manner with the least waste of time and effort; having and using requisite knowledge, skill, and industry; competent; capable.

Example: A reliable, efficient assistant.

Elegant

Meaning: Tastefully fine or luxurious in dress, style, design, etc.

Example: Elegant furnishings.

Elite

Meaning: A group of persons exercising the major share of authority or influence within a larger group.

Example: She is part of the elite group.

Engaging

Meaning: Winning; attractive; pleasing.

Example: An engaging smile.

Fair

Meaning: Free from bias, dishonesty, or injustice.

Example: A fair decision.

Familiar

Meaning: Informal; easygoing; unceremonious; unconstrained, closely intimate or personal.

Example: To be on familiar terms.

Family

Meaning: A basic social unit consisting of parents and their children, considered as a group, whether dwelling together or not.

Example: We want a large family.

Flexible

Meaning: Susceptible of modification or adaptation; adaptable.

Example: A flexible schedule.

Focus

Meaning: A central point, as of attraction, attention, or activity.

Example: The need to prevent a nuclear war became the focus of all diplomatic efforts.   

Forever

Meaning: Without ever ending; eternally, continually; incessantly; always.

Example: It will last forever.

Freedom

Meaning: The state of being free or at liberty rather than in confinement or under physical restraint.

Example: He won his freedom after a retrial.

Friendly

Meaning: Kind, pleasant, denoting something that is adapted for or is not harmful to a specific thing.

Example: They were friendly to me.

Fun

Meaning: Something that provides mirth or amusement, enjoyment or playfulness.

Example: A picnic would be fun.

Gain

Meaning: To get (something desired), especially as a result of one’s efforts.

Example: To gain possession of an object.

Generous

Meaning: Liberal in giving or sharing; unselfish.

Example: A generous gift.

Glamour

Meaning: The quality of fascinating, alluring, or attracting, especially by a combination of charm and good looks, excitement, adventure, and unusual activity.

Example: The glamour of being an explorer.

Goal-Oriented

Meaning: Focused on reaching a specific objective or accomplishing a given task; driven by purpose.

Example: Goal-oriented teams of teachers.

Growing

Meaning: Becoming greater in quantity, size, extent, or intensity.

Example: A growing feeling of happiness.

Handy

Meaning: Within easy reach; conveniently available; accessible, convenient or useful.

Example: A typewriter is a handy thing to have in the house.

Happiness

Meaning: The state of being happy.

Example: She struggled to find happiness in her life.

Happy

Meaning: Delighted, pleased, or glad, as over a particular thing, characterized by or indicative of pleasure, contentment, or joy.

Example: A happy mood.

Harmony

Meaning: The state of being in agreement or concord.

Example: Man, and machine in perfect harmony.

Hero

Meaning: A person noted for courageous acts or nobility of character.

Example: He became a local hero when he saved the drowning child.

Honest

Meaning: Honorable in principles, intentions, and actions; upright and fair.

Example: An honest person.

Honorable

Meaning: In accordance with or characterized by principles of honor; upright, of high rank, dignity, or distinction; noble, illustrious, or distinguished.

Example: They were all honorable men.

Humane

Meaning: Characterized by tenderness, compassion, and sympathy for people and animals, especially for the suffering or distressed.

Example: Humane treatment.

Ideal

Meaning: A person or thing conceived as embodying such a conception or conforming to such a standard, and taken as a model for imitation.

Example: Thomas Jefferson was his ideal.

Immaculate

Meaning: Free from moral blemish or impurity; pure; undefiled.

Example: An immaculate face.

Improved

Meaning: To bring into a more desirable or excellent condition.

Example: He took vitamins to improve his health.

Incredible

Meaning: So extraordinary as to seem impossible.

Example: Incredible speed.

Industrious

Meaning: Working energetically and devotedly; hard-working; diligent.

Example: An industrious person.

Inexpensive

Meaning: Not costing a great deal; cheap.

Example: A simple and inexpensive solution.

Infallibility

Meaning: The quality of being infallible, or of being absolutely trustworthy.

Example: He believed in the infallibility of his leadership.

Innovative

Meaning: Tending to innovate, or introduce something new or different; characterized by innovation.

Example: An innovative mind.

Insightful

Meaning: Characterized by or displaying insight; perceptive.

Example: That comment was very insightful.

Invaluable

Meaning: Beyond calculable or appraisable value; of inestimable worth; priceless.

Example: An invaluable art collection; her invaluable assistance.

Joy

Meaning: The emotion of great delight or happiness caused by something exceptionally good or satisfying; keen pleasure; elation.

Example: She felt the joy of seeing her son’s success.

Liberty

Meaning: Freedom from external or foreign rule; independence, freedom from captivity, confinement, or physical restraint.

Example: The prisoner soon regained his liberty.

Logical

Meaning: Reasoning in accordance with the principles of logic, as a person or the mind.

Example: Logical thinking.

Loyalty

Meaning: An example or instance of faithfulness, adherence, or the like.

Example: A man with fierce loyalties.

Marvelous

Meaning: Superb; excellent; great.

Example: A marvelous show.

Motivating

Meaning: Provide (someone) with a reason for doing something.

Example: He gave the team a motivating speech.

Multi-Purpose

Meaning: Having several purposes or functions.

Example: A multi-purpose tool.

Natural

Meaning: Based on the state of things in nature; constituted by nature, of or relating to nature or the universe:

Example: Natural beauty.

New

Meaning: Of recent origin, production, purchase, etc.; having but lately come or been brought into being.

Example: A new book.

Notable

Meaning: Worthy of note or notice; noteworthy.

Example: A notable success.

Optimism

Meaning: Hopefulness and confidence about the future or the success of something.

Example: The talks had been amicable and there were grounds for optimism.

Organic

Meaning: Relating to or derived from living matter.

Example: Organic soil.

Original

Meaning: Belonging or pertaining to the origin or beginning of something, or to a thing at its beginning, new; fresh; inventive; novel.

Example: An original way of advertising.

Outstanding

Meaning: Prominent; conspicuous; striking, marked by superiority or distinction; excellent; distinguished.

Example: An outstanding example of courage.

Perfect

Meaning: Conforming absolutely to the description or definition of an ideal type.

Example: A perfect gentleman.

Permanent

Meaning: Existing perpetually; everlasting, especially without significant change, intended to exist or function for a long, indefinite period without regard to unforeseeable conditions.

Example: A permanent employee.

Priceless

Meaning: Having a value beyond all price; invaluable, delightfully amusing or absurd.

Example: A priceless artwork.

Proud

Meaning: Highly gratifying to the feelings or self-esteem, highly honorable or creditable.

Example: A proud achievement.

Punctual

Meaning: Happening or doing something at the agreed or proper time.

Example: He’s the sort of man who’s always punctual.

Quality

Meaning: Character or nature, as belonging to or distinguishing a thing.

Example: The quality of a sound.

Revolutionary

Meaning: Radically new or innovative; outside or beyond established procedure, principles, etc.

Example: A revolutionary discovery.

Reward

Meaning: Something given or received in return or recompense for service, merit, hardship, etc.

Example: She received a reward for her help.

Rich

Meaning: Having wealth or great possessions; abundantly supplied with resources, means, or funds; wealthy.

Example: A rich nation.

Special

Meaning: Of a distinct or particular kind or character.

Example: A special kind of key.

Suitable

Meaning: Right or appropriate for a particular person, purpose, or situation.

Example: A very suitable response.

Talented

Meaning: Having talent or special ability; gifted.

Example: A talented painter.

Team

Meaning: a number of persons forming one of the sides in a game or contest, a number of persons associated in some joint action.

Example: A football team.

Teamwork

Meaning: Cooperative or coordinated effort on the part of a group of persons acting together as a team or in the interests of a common cause.

Example: Their teamwork led the to success.

Trust

Meaning: Firm belief in the reliability, truth, or ability of someone or something.

Example: Relations have to be built on trust.

Trustworthy

Meaning: Deserving of trust or confidence; dependable; reliable.

Example: The treasurer was not entirely trustworthy.

Unified

Meaning: To make or become a single unit; unite.

Example: To unify a country.

Unique

Meaning: Having no like or equal; unparalleled; incomparable.

Example: Bach was unique in his handling of counterpoint.

Useful

Meaning: Being of use or service; serving some purpose; advantageous, helpful, or of good effect.

Example: A useful member of society.

V.I.P.

Meaning: Very important person.

Example: She is a V.I.P.

Vital

Meaning: Of or relating to life, having remarkable energy, liveliness, or force of personality.

Example: A vital leader.

Warm

Meaning: Having or giving out a moderate degree of heat, as perceived by the senses.

Example: A warm day.

Welcoming

Meaning: Behaving in a polite or friendly way to a guest or new arrival.

Example: The cast and crew were very welcoming

Workable

Meaning: Practicable or feasible.

Example: He needs a workable schedule.

Pure

Meaning: Free from anything of a different, inferior, or contaminating kind; free from extraneous matter.

Example: Pure water.

Final words

I hope you found this article useful and that it will help you and your business. If you want to ask a question, or if you have any words that you would like to the list please feel free to leave a comment in the section bellow.

And if you would like to share a story and share with everybody how using a positive word helped you and your business, you can also use the comment section.